Reportagem em Inglês

Organizations construct their own morality.

The concept of social responsibility, understood as a commitment to repay welfare as the use of social and natural resources, hinges on the theoretical model of reference for Business Ethics in the ethical dimension of responsibility, understood as the concern for the consequences of their acts on human beings, an integrated vision of the economic, environmental and social problems that relate to and define themselves. The other dimensions of BE, so the ethical principle of humanity and ethics allow generating conventional morality, because of social demands and the strategic sense to define the character of the organization ahead of the environmental conditions in which it operates, that the organization choose the sets of principles, values ​​and rules of moral behavior - the actions possible ethical - that result suitable for your purposes.

These sets of principles, values ​​and rules of moral behavior respond to social need to regulate and guide human relations of a particular social group in a particular direction.The moral reality varies historically, and with it, vary the practices, principles, values ​​and rules in a given historical and cultural context. This is because the moral life makes up the dynamics of self-creation in human history, to define principles of conduct, values ​​of right and wrong, permissible and forbidden, recommended and reprehensible - related to the individual values ​​- and rules for moral behavior, understood as conscious, responsible, based on freedom of choice and guided by the will and reason. So people are capable of both legitimate and internalize the values, norms and principles, such as creating new ones. So it is with the individual in the organization and the organization on the environment, all housed in a dynamic process of mutual influence between culture and individual habits on the one hand, and other principles, values, rules of moral behavior.

These principles, standards or moral values ​​of a particular, say the morale of an organization need not have the rigor, consistency and reasoning of scientific propositions, then it is worth remembering that the ethics, the science of morals, scientifically addresses key issues such as relationship between responsibility, freedom and necessity, and the relationships between social structure and its moral code. Thus, ethics is related to life in society, and how every culture and society establish a moral, ethics does not make any value judgments about moral practices in the name of a moral absolute and universal, but explains the rationale of the plurality and changes. Thus, it can contribute only in a speculative manner, to substantiate or justify a sense of moral behavior, by seeking agreement with certain philosophical principles of a universal moral cosmopolitan, those in which we seek to eliminate the aggression in relation to the other, while we seek to maintain fidelity to ourselves, the consistency of our life and wholeness of our character.

Seen this way, ethics illuminates strategic organizational decisions to serve the ideal of building practices organizers correct, to give example and witness of righteousness, and try to contribute to a sustainable society, with practices such as listening to the stakeholders (ideally the entire planet) and integrate them into decision-making process, and define and display (transparency) the criteria and values ​​that form the character of the organization, forming the habit of acting ethically by repeating the actions and decisions as an expression of the character of individuals within an organizational context.

In this sense, organizations have both the political dimension of citizenship corporate social responsibility, an ethical dimension to assert their values ​​in the culture, transforming those values ​​into practice. Among the options for possible ethical actions, the organization has the freedom to choose which project their image and meet the demands of their social role. It is to spread the culture that moral choice that organizations build corporate ethos starting with themselves and trying to influence the environmental conditions. Under these conditions the environment in which they operate, and always in tension with, and limited by the circumstances allow, organizations have the freedom, seen as objective possibility, and make it possible to choose the set of values ​​and rules of alternative behaviors that result suitable for their purposes, that is, each organization can build its own moral.

One issue that could encourage debate on the topic would be:
Utilitarianism is that social change comes from moral reasons (change of principles, values, rules of conduct) in capitalist societies since the beginning of modern ethical studies by philosophers?